If you have been following the Shibuya Streets series you will have seen quite a few of the advertising trucks in the shots.
This week we are taking a look at a few more rolling billboards at Shibuya Streets.
Here comes the Happy Mail love truck. The ad copy here says “have you been in love recently?”, “the next generation love communication site” and “the top class number of users in Japan”.
See the usage of the 3D bar code and also the ‘keyword text’ in the search engine box.
Most of the advertising trucks seem to be for either music releases or internet advertising. I haven’t seen Nike or adidas sporting brands yet, and certainly don’t expect to see Cartier or Louis Vuitton advertising in this way any time soon.
At some point I am sure there will be some sort of regulation on this type of advertising which clutters the road with trucks that don’t need to go anywhere. When many companies are talking about Eco and CoolBiz, it seems like these advertising trucks are traveling in the opposite direction.
What’s are your thoughts?