Update: Just discovered this wasn’t new, but has actually been going on for 1 year. I saw it today and thought it had just started. Thanks to @serkantoto for pointing this out. It is interesting to note that a year has gone by and we still have not seen adverts on the English language version. When do you think we will start to see this?
First language translation for Twitter
This is the first language that Twitter has been translated into and the first time that adverts have become a part of the platform. Twitter is still a young company and is gaining subscribers rapidly. It has long been expected that some form of advertising framework would be attached to the platform to monetize the investment.
Japan and US main markets
According to the data in 2008 Twitter traffic is derived mainly from the US (40%) and Japan (23.4%). The rest of the world makes up the difference, but it is clear the US and Japan dominate the landscape for Twitter at the moment.
English Site not showing ads yet ……….
The English language site has not yet started showing adverts, but it may not be far behind Japan. It appears that Japan may be a test case for Twitter in showing adverts. This may be a good opportunity to bring adverts in slowly in a market where they can gauge the response first before rolling it out in their English language version. Update: having now been over a year though, I wonder if we should conclude that the experiment did not work.
So far adverts for Toyota’s search site, GAZOO.com and DELL computers have been shown on Twitter’s Japanese version.
Signing up for Japanese Twitter accounts
To sign up for a Twitter account in Japanese you can now access http://twitter.jp
To sign up with an English explanation you can go to http://twitter.com
You can switch your account between English and Japanese at anytime from the settings panel. Why not give it a go and check out what the ads look like.
Stats Update
As at March 2009, Twitter has seen an increase in page views from 6,500,000 in April 2008 to 23,000,000 (3.5 times the amount) on their Japanese version. Source: atmarkit.co.jp
Sources:
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http://www.itmedia.co.jp/news/articles/0804/23/news070.html
http://internet.watch.impress.co.jp/cda/news/2008/04/23/19338.html
You can follow Shibuya246 on Twitter @Shibuya246
8 comments
yeah i notice that from a time ago, if you sign up in to japanese but you switch to english adds gone off. but i heard that the reazon for that is that some times adds show Buying adds, most of them are "usefull" for Jp People, its some how of beta Testing to see if twitter can be monetized at japan market, also heard that yahoo is trying to buy twitter. but all gossips.
looks like everyone is considering buying yahoo. I heard apple were taking a close look at it also. Time for Google or Microsoft to go the bank and make an offer.
your post on twitter traffic percentages was really interesting
Thanks. 🙂
This is really interesting; I never knew about a Japanese language version either! I will try this out right away!
I didn't know either that there was a Japanese version of twitter. Maybe this will be a good way to practice my Japanese 😀
Great idea for practicing Japanese. There are many Japanese tweeps who would be happy to follow you and have some conversations as well. Using the software in Japanese language version will add a bit of challenge for you 😉
yeah definitely 🙂 – my windows is already Japanese because I bought my Sony from Japan 🙂 – thanks to akihabara news