Rilakkuma started its tie-up promotions with Lawson late in 2007 and since then has been increasing its visibility in store. I went to this Lawson convenience store today where they had a whole rack of Rilakkuma goods.

One of the competition prizes was a water bottle, which looked like you could do some cute weight lifting with.

lift weights with Rilakkuma and Kiiroi-tori

I didn’t get the weight lifting set but I did pick up something to keep me cool in summer. These small ice packs are stored in the freezer until you need them when they can be brought out, wrapped in toweling and applied to the face, neck or wherever you want to keep cool. When you have finished you can reuse by putting back in the freezer.

Rilakkuma ice packs for summer

A close up of one of the packs

Thanks Rilakkuma. Thanks Lawson. Now bring on Summer!!

The local convenience store (コンビニ)

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