I came across this new promotion that NTT Docomo look to be spending a lot of money on. They are hoping it will have a social viral connection and spread around the internet quickly. Time will tell. It is not clear though whether this will help them fight off Softabank and the iPhone.
The promotion website can be seen here.
What do you think about docomo going over to the Dark Side?
Why is the message “Who is my boss?” . I don’t get it?. hehe
Seems like they’re trying a little too hard. Viral marketing has to happen organically.
I think I just saw this ad on the Yamanote line! Just got into town Monday night and was on my way to the hotel when I looked up and saw Vader on the screen.
Perfect timing. Welcome to town 🙂
Thanks. I’m doing a little bit of Combini Monday on Days site as part of my reports on my trip. Got to see a bunch of Evangelion stuff at Lawsons and even picked up some chips with the theme on them.
I like this – the Tokyo Trooper better muster his forces . . .
It would be better if Danny Choo a.k.a the stormtrooper did that.
These are not the (An)droids you’re looking for…
Darth is a nice guy. 😀