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Darth Vader for docomo

from the docomo promotion site for 'Who is my boss?' http://docomo-1-1.jp/
From the NTT Docomo promotion site for 'Who is my boss?' http://docomo-1-1.jp/

I came across this new promotion that NTT Docomo look to be spending a lot of money on. They are hoping it will have a social viral connection and spread around the internet quickly. Time will tell. It is not clear though whether this will help them fight off Softabank and the iPhone.

Just another quiet day in Shibuya with the usual scenes, except what is that on the 109 building?
Just another quiet day in Shibuya with the usual scenes, except what is that on the 109 building?
Looks like it is Darth Vader in a docomo commercial. Softbank might find that extremely funny since they would probably cast themselves as Jedi Knights fighting against the evil NTT docomo empire.
Looks like it is Darth Vader in a docomo commercial. Softbank might find that extremely funny since they would probably cast themselves as Jedi Knights fighting against the evil NTT docomo empire.
Plenty of ads up at the station as well.
Plenty of ads up at the station as well.
The website is asking people to tweet out about it. This is docomo's attempt at viral SNS marketing.
The website is asking people to tweet out about it. This is docomo's attempt at viral SNS marketing.
from the docomo promotion site http://docomo-1-1.jp/
from the docomo promotion site http://docomo-1-1.jp/

The promotion website can be seen here.

What do you think about docomo going over to the Dark Side?

Star Wars

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11 comments

munkhjapan April 26, 2010 at 7:44 pm

Why is the message “Who is my boss?” . I don’t get it?. hehe

Reply
Protocol Snow April 26, 2010 at 9:45 pm

Seems like they’re trying a little too hard. Viral marketing has to happen organically.

Reply
shibuya246 April 27, 2010 at 1:55 am

very true.

Reply
perdomot April 27, 2010 at 1:26 am

I think I just saw this ad on the Yamanote line! Just got into town Monday night and was on my way to the hotel when I looked up and saw Vader on the screen.

Reply
shibuya246 April 27, 2010 at 1:55 am

Perfect timing. Welcome to town 🙂

Reply
perdomot April 28, 2010 at 7:29 pm

Thanks. I’m doing a little bit of Combini Monday on Days site as part of my reports on my trip. Got to see a bunch of Evangelion stuff at Lawsons and even picked up some chips with the theme on them.

Reply
salvidali April 27, 2010 at 10:03 am

I like this – the Tokyo Trooper better muster his forces . . .

Reply
achiisan April 27, 2010 at 10:50 pm

It would be better if Danny Choo a.k.a the stormtrooper did that.

Reply
Andrew April 29, 2010 at 11:00 am

These are not the (An)droids you’re looking for…

Reply
shibuya246 May 1, 2010 at 1:40 am

🙂

Reply
HELLOKITTYLIMITED April 29, 2010 at 4:05 pm

Darth is a nice guy. 😀

Reply

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