Moe has been used to advertise many products in Japan. It is said to have created economic value of over YEN 90,000,000 (about $100 million$1 billion) for the economy.
Now a novel idea that is not so commercially driven has surfaced, the Moe Temple at Ryouhouji Temple, Hachioji, Tokyo.
More Information
You can find the Ryohhouji Temple at (了法寺)
Hiyoshi-machi 2-1
Hachioji, Tokyo
It takes aboout 7 minutes walk from Nishi-Hachioji Station on the Chuo Line.
Source: info and photo from ITmedia
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This is prime for a “you know you’ve been in Japan too long” comment – when you read “Moe”, and don’t think of the 3 Stooges, you know you’ve been in Japan too long. 😉
or maybe when you think the names of the other 2 are pokemon and doraemon ?
Nit: $100M USD would be 9.5 billion yen, not 90M yen as stated here.
thanks. you are right. my mistake. have corrected above
the original article actually said 900億円, so between US$900 million and $1billion depending on rates.
Now all you need is the characters showing up to pray at the temple. Has this been a popular temple to visit? and has it been up long?
Apparently they say the popularity has increased since putting up the new guide map