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I went to the Tokyo Gift Show on Friday and took a look at a few exhibits. It seemed like a lot of companies were licensing characters such as Rilakkuma, Hello Kitty, Doraemon, Pokemon and then producing unique gift products to put in [...]
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I met up with Rilakkuma today when visiting the Tokyo Gift Show. I will post more about the Gift Show later, but first here is Rilakkuma. sorry, this is kamonohashikamo not kiiroitori.
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Looks like Rilakkuma has no shortage of friends. Even when you are sleeping on the streets you still need a Rilakkuma to keep you company. Great to see. Here are some shots of some Rilakkuma goods I saw at a store recently. Lots of [...]
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Rilakkuma is thick in the action for this weeks Conbini Monday. Looks like he now has his own burger, pancakes and apple pie. Won’t be long before Rilakkuma will be on all Lawson products, or maybe before San-x make a takeover [...]
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A summer cold always feels harder to get rid of than a cold in winter. I got a sort throat the other day and then with the temperature shooting up to 39c decided it best to go to the night clinic at the hospital and get some meds. The [...]
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2 tasty treats for this weeks conbini monday, and a special Rilakkuma bottle top opener give-away from Lawson. Rilakkuma gets in other product side of conbinimonday this week as he is involved with Lawson to promote soft drinks. Here [...]
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Looks like Gundam is not the only character that is making it big in Odaiba. Here are some great Rilakkuma goods from Aqua City, Odaiba. I have been talking with netprice Japan about finding a way to easily ship products that people [...]
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Looks like Rilakkuma has started his own Doctor’s clinic ? I spotted this at Shinagawa. I wonder if they got permission to use that or whether they are waiting for someone to tell them they can’t?
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Bandai Networks has released a notebook PC for kids based on the popular San-x character, Rilakkuma. More Rilakkuma information here from shibuya246 site. The notebook is powered by an Atom N270 (1.6GHz) CPU, with 1GB of RAM and a [...]
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There were a lot of character goods on display in Kyoto and Rilakkuma didn’t miss out. From a Rilakkuma bento lunch to eat on the train to the goods in store, he was definitely showing off his popularity. The bento was a nice [...]
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Just catching up now on the photos from the golfing trip last week with Rilakkuma. The weather was not bad, the score not the greatest, but Rilakkuma came out pretty good in the photos. The course was just across the Aqualine and was [...]
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You might know Rilakkuma, but you have probably never seen him playing like this? The monkey here was born at the zoo. The mother monkey would protect the child from danger, but didn’t take care of teaching it or generally taking [...]
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San-x company have brought out a range of products for the golf. If you are a Rilakkuma fan who plays golf then these goodies will surely be on your shopping list. The San-x Rilakkuma Golf store site has many other items also. Also, a [...]
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Saw these 2 guys waiting for the train at Shinkiba station (新木場). One of them had a cute Rilakkuma keychain holder. Can you find it in the photograph? Update: 24 May 2009. Here is a link to Rilakkuma products at J-List
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Rilakkuma started its tie-up promotions with Lawson late in 2007 and since then has been increasing its visibility in store. I went to this Lawson convenience store today where they had a whole rack of Rilakkuma goods. One of the [...]
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I have written a number of posts about trips to the convenience store and talked about the regular change over of new products on the shelves providing marketing research for the manufacturers. After a number of requests for more news [...]
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I went to the Rilakkuma store at Tokyo Station a week ago and finally have got around to posting the photos from the visit. I went on a weekend and the store was packed with people, male, female and all age groups. It looks like [...]
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Having visited the Rilakkuma store at Tokyo Station yesterday, I couldn’t resist taking this photo this morning as I enjoyed some toast and honey with the new Rilakkuma collection. I started to put some photos up on flickr from [...]
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Just came back from a 2 day trip to Sendai and brought back some Sakura tea with me. The Sakura leaves looked good in the cup and didn’t get in the way of me enjoying the Sakura taste. The tea actually tastes good but the [...]
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Recently in the convenience stores the shelf area for candy seems to be seeing packages that have more variety than before. The most recent range of Pure Gummy candy now comes in four flavors, Orange, Grape, Lemon and Sakura. Each [...]
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Lawson seems to be firmly tied up wtih San-x and the Rilakkuma Bear now. Every time Lawson comes up with a new promotion Rilakkuma looks to be their lead off hitter. The current promotion is a connected to the Lawson Point Card with a [...]
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For all those fans of Rilakkuma you will be pleased to hear they are opening a store at Tokyo Station on the 20th of February. Here is a snapshot of the web advertisement for the store from the San-x website. You can get full details [...]
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Lawson has a promotion on at the moment giving away free packets of Rilakkuma bath salts when you buy some candy. Rilakkuma was created by San-x 5 years ago in 2003, and supposedly was created with the idea of getting Japanese office [...]
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UFO catchers have been around for ages and they never seem to go out of fashion at Japanese game centers. At a local Game Center in Shibuya the UFO catchers are already geared up for Valentines Day with a combination of advertising for [...]
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