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moe

Moe Konbu (kelp)

The latest product to promote itself with a Moe blend is konbu from the town of Erimo in Hokkaido. The brand named Seishun Konbu is using 2 characters, Misaki Erimo (みさき えりも) and Chishima Kirika (ちしま きりか) both cast as 2nd year middle…

Moe Temple

Moe has been used to advertise many products in Japan. It is said to have created economic value of over YEN 90,000,000 (about $100 million$1 billion) for the economy. Now a novel idea that is not so commercially driven has surfaced,…

Uniqlo Models

Uniqlo is a popular clothes store in Japan which many have compared to the Gap in the US. The range of products, pricing and service are all good, but what really makes Uniqlo stand out for me are the unique marketing strategies they use to…