Rilakkuma started its tie-up promotions with Lawson late in 2007 and since then has been increasing its visibility in store. I went to this Lawson convenience store today where they had a whole rack of Rilakkuma goods. One of the [...]
I have written a number of posts about trips to the convenience store and talked about the regular change over of new products on the shelves providing marketing research for the manufacturers. After a number of requests for more news [...]
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