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ABCLoop Launch Party, Roppongi

I just came back from the launch event for ABCLoop.com in Roppongi where I met up with Billy and John Martyn, the founders of ABCLoop. The Site is for English speakers who want to teach, meet and network with Japanese people who want to…

Darth Vader for docomo

I came across this new promotion that NTT Docomo look to be spending a lot of money on. They are hoping it will have a social viral connection and spread around the internet quickly. Time will tell. It is not clear though whether this…

Suica Penguin Store

The Suica Penguin store at Tokyo Station opened recently. I decided to follow up on my article the other day and take a visit to Minami guchi at Tokyo Station to see the Penguin Stadium, Pensta.…

Shinagwa Station

I have been following the progress of Shinagawa Station in installing some new advertising boards. With a crowded walk area all day long, they have installed 44 large size 50 inch monitors to show ads to passers by.…

meiji chocosk

Saw this great form of advertising at Tokyo Station for meiji chocolate. The whole kiosk is wrapped up in meiji milk chocolate brand with the back of the kiosk explaining some of the history of meiji chocolate back from 1926.…

Google Buzz

I was talking with a friend the other day and saying that Google was missing out on the SNS boom that Sites like Facebook and Twitter have caught onto. Google has been the starting point for many people when they search for something on…

Tokyo Business

A lot of people ask me how they can establish their business in Tokyo. Some of those companies already have a good export business to markets like Europe and America, others are just getting started on exports and have identified Japan…

Tokyo Day, London

I just found out that London is hosting an event called "Tokyo Day" this weekend. The event will be at The Queen Elizabeth II Conference Centre. It is sponsored by the Tokyo Metropolitan Government and will be covering traditional and…

Japan Hamburgers

With Wendys leaving Japan, at least for the moment, McDonalds is not letting up its campaign to keep people eating its hamburgers. After introducing the Quarter Pounder last year, they now have on sale 4 new burgers. Can you make them…

Parco Can Campaign

I have been busy working on the Site today and have almost finished the code so that you get leave comment annotations directly on the images. I first saw this on flickr, but didn't see many people using it and so after installing the…

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Quiksilver Japan

Caught a few shots of this promotional vehicle for the Quiksilver Roxy store in Harajuku the other day. The vehicle was rolling around Shibuya on a later sunny afternoon leaving quite an impression. I bet there were more than just a few…

Japan Aflac Merry Xmas

For this product, they are taking the normal Japanese maneki-neko and converting it into a maneki-neko duck. The ad below shows a cat teaching the duck how to hold up his paw to do the "maneki-neko" pose. [youtube…

JR Suica Adverts

SUICA, Super Urban Intelligent Card, was introduced in 2001 and has steadily increased in its functionality and user base. Now most Japanese commuters in Tokyo use SUICA to swipe through the ticket gates and go to work. You can also use…

Gundam Wedding

The Gundam project at Odaiba is now set for a wedding. The Wedding Planning company, T&G (Take & Give) have a special wedding ceremony planned for one lucky couple on Tuesday 25th August (8:45pm). The couple were picked from 548…

Moe Konbu (kelp)

The latest product to promote itself with a Moe blend is konbu from the town of Erimo in Hokkaido. The brand named Seishun Konbu is using 2 characters, Misaki Erimo (みさき えりも) and Chishima Kirika (ちしま きりか) both cast as 2nd year middle…

Wedding Proposal Planner

When asked by your friends 'How did he propose to you?', imagine if you could say that your husband rented out an entire movie cinema, featuring a special DVD of your own dating memories before getting up on stage and popping the…

Uniqlo Models

Uniqlo is a popular clothes store in Japan which many have compared to the Gap in the US. The range of products, pricing and service are all good, but what really makes Uniqlo stand out for me are the unique marketing strategies they use to…

Tokyo Disneyland Bloggers

Tokyo Disneyland located in Urayasu, Chiba-ken, is extremely popular with Japanese as a tourist attraction. It also has the highest repeat visitor rate of any of the Disney theme parks around the world. Many Japanese visitors visit…

Mobile Advertising

Looks like after seeing the electronic billboards, the trucks with advertising on them, and occasionally small car/bike advertising, we now have a new player in the on the road / off the road adverting area. Vitamin Water had this…

Big Sight Exhibition

I went out today to help out with some friends at an exhibition at the Tokyo Big Sight convention center in Odaiba. It was great to see so much activity in the area, with all halls full of exhibitors and participants. There were…

Fuji TV vending machine

This vending machine is located at the Kokusai Tenjijo Station at Odaiba, which is the nearby station for Fuji TV. They have a panel of TV screens set up at the station that shows various adverts, including the Fuji TV ads.…

What’s GREE?

As you can see by these photos, there is a big advertising campaign at Shibuya station for the service called GREE. It is a Japanese based social networking site that allows online users to share information, games and to look after…

advertising the url?

There are adverts everywhere in Japan, on the trains, on the buses, in magazines, television, billboards, tissue packets, take-away food wrappers and so on. It is probably true of most cities that adverts seem to dominate the…

Making Photo Books in Japan

There are a lot of services on the web for making photo books, although many of them cost more to ship from the US back to Japan than the actual making of the book. I thought it might be useful to have a look at a book making service in…

Bar Code Car

Spotted this rather expensive Lamborghini in Shibuya today. As it drove past me I could not figure out what the bar code was doing on the side of the car? Is this a popular design thing ? It would be interesting if all cars had to…

Golf gains popularity with Japanese girls

In the bubble years, the image of golf in Japan was one of wealthy businessmen paying exorbitant sums of money to be members of elite golf courses where waiting lists to play often extended over a one month period. More recently, a great…