From the NTT Docomo promotion site for 'Who is my boss?' http://docomo-1-1.jp/
I came across this new promotion that NTT Docomo look to be spending a lot of money on. They are hoping it will have a social viral connection and spread around the internet quickly. Time will tell. It is not clear though whether this will help them fight off Softabank and the iPhone.
Just another quiet day in Shibuya with the usual scenes, except what is that on the 109 building?
Looks like it is Darth Vader in a docomo commercial. Softbank might find that extremely funny since they would probably cast themselves as Jedi Knights fighting against the evil NTT docomo empire.
Plenty of ads up at the station as well.
The website is asking people to tweet out about it. This is docomo's attempt at viral SNS marketing.
from the docomo promotion site http://docomo-1-1.jp/