I have been following the progress of Shinagawa Station in installing some new advertising boards. With a crowded walk area all day long, they have installed 44 large size 50 inch monitors to show ads to passers by.
Shinagawa Station Kanji
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品Shina
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川gawa
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駅Eki
What do you think of the recent change from neon light advertising to digital billboards ?
11 comments
^^ Think it’s great since everytime I walk through there it’s kinda boring ~ nice to have some good advertisement to look at.
definitely nice and bright 🙂
Is this for the new Shinkasen?
by:whipcracker
Just for the change of train schedules which came into effect on March 13 2010, which reminded me of this article I wrote last year. http://shibuya246.com/2009/03/03/when-is-spring-in-japan/
Shinagwa Station, Japan Marketing http://bit.ly/aFJFrq A great way for companies to advertise their products and services. More an more stores over here are doing that same type of advertising monitors at the end of the aisles and at the checkouts. That way people can keep abreast of new products.
Christ ! How much budget does JR get to spend on their stations that’s crazy *LOL*
It does seem as if they have money to burn, but I bet the advertising isn’t cheap either 🙂
That stetion in great alone, but 50+ inches screens is huge!
About kanjis, a post with all those introduced during week days, as a wrapper?
Like “Kanji friday”, along with Cobini mondays… Just a thought as it takes time.
That could be good. Do you mean taking all the Kanji from the week and having a recap (summary) of them on Friday?
I was thinking of also putting some cards on the photos where there are signs, but havent worked out the best way to do that yet.
I feel like I am there. There’s no place like Japan and clicking my red shoes together. lol
I saw these last week and my first thought was “what an incredible waste of energy”.