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Shinagwa Station

There are already many colorful advertising boards at Shinagwa Station, but an additional 44 large monitor boards just arrived to fill up some space.
There are already many colorful advertising boards at Shinagwa Station, but an additional 44 large monitor boards just arrived to fill up some space.

I have been following the progress of Shinagawa Station in installing some new advertising boards. With a crowded walk area all day long, they have installed 44 large size 50 inch monitors to show ads to passers by.

Large screen advertising on 44 monitors at Shinagawa Station.
Large screen advertising on 44 monitors at Shinagawa Station.
The monitors were just being installed here. People were walking by wondering what they were going to need so many tvs for.
The monitors were just being installed here. People were walking by wondering what they were going to need so many tvs for.
I took this photo of a monitor at Tokyo Station a few months ago. Looks similar to the ones now at Shinagawa Station.
I took this photo of a monitor at Tokyo Station a few months ago. Looks similar to the ones now at Shinagawa Station.
The advertising monitors get turned on and look very colorful.
The advertising monitors get turned on and look very colorful.
More traditional advertising also has its place.
More traditional advertising also has its place.
The scenery before the monitors were installed.
The scenery before the monitors were installed.
Shinagawa Station Kanji

  • Shina
  • gawa
  • Eki


What do you think of the recent change from neon light advertising to digital billboards ?

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11 comments

Kesenaitsumi April 2, 2010 at 11:03 pm

^^ Think it’s great since everytime I walk through there it’s kinda boring ~ nice to have some good advertisement to look at.

Reply
shibuya246 April 2, 2010 at 11:46 pm

definitely nice and bright 🙂

Reply
whipcracker April 2, 2010 at 11:44 pm

Is this for the new Shinkasen?
by:whipcracker

Reply
shibuya246 April 2, 2010 at 11:45 pm

Just for the change of train schedules which came into effect on March 13 2010, which reminded me of this article I wrote last year. http://shibuya246.com/2009/03/03/when-is-spring-in-japan/

Reply
whipcracker April 2, 2010 at 11:45 pm

Shinagwa Station, Japan Marketing http://bit.ly/aFJFrq A great way for companies to advertise their products and services. More an more stores over here are doing that same type of advertising monitors at the end of the aisles and at the checkouts. That way people can keep abreast of new products.

Reply
lithiumangel April 3, 2010 at 2:40 am

Christ ! How much budget does JR get to spend on their stations that’s crazy *LOL*

Reply
shibuya246 April 3, 2010 at 11:49 am

It does seem as if they have money to burn, but I bet the advertising isn’t cheap either 🙂

Reply
Neksus April 3, 2010 at 4:32 am

That stetion in great alone, but 50+ inches screens is huge!

About kanjis, a post with all those introduced during week days, as a wrapper?
Like “Kanji friday”, along with Cobini mondays… Just a thought as it takes time.

Reply
shibuya246 April 3, 2010 at 11:50 am

That could be good. Do you mean taking all the Kanji from the week and having a recap (summary) of them on Friday?

I was thinking of also putting some cards on the photos where there are signs, but havent worked out the best way to do that yet.

Reply
HELLOKITTYLIMITED April 4, 2010 at 1:48 pm

I feel like I am there. There’s no place like Japan and clicking my red shoes together. lol

Reply
David P April 5, 2010 at 1:43 pm

I saw these last week and my first thought was “what an incredible waste of energy”.

Reply

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