Nice open area to sit and relax at the front of this Roppongi Tsutaya store

Tsutaya is the largest rental DVD, CD, Game and book store in Japan. With over 1,000 stores and 20 million customers, they have established themselves as leaders in their field. Recently, Tsutaya, Culture Convenience Club (CCC), have been opening new stores in niche areas which occupy about 10% of the size of traditional stores. Whilst being small in size they are still able to stock thousands of titles and locate themselves nearer to their customers work place or communing station.

I met with the staff from Tsutaya’s Ebisu office the other day and was discussing with them ways to make their stores more friendly and enjoyable for the large amount of foreigners who visit them daily, particularly in the Ropppongi and Ebisu stores.

Tsutaya Store Tokyo MidTown, Roppongi

Tsutaya is currently looking for ways they can improve the service at some key locations for their foreign as well as Japanese customers. In particular they are hoping to hear from foreigners who use their stores as to ways service and products can be changed to meet new market demands.

If you are a regular or maybe just occasional user of Tsutaya, it would be great to hear some ideas. I suggested to the staff that they make it easier to search in English and other languages for movies and that they establish some form of online Tsutaya community for foreigners using their stores.

I thought it would also be interesting to automatically tweet out your rented movie title when they swiped your card at the register (if you have opted in of course). I am not sure you will see that in operation soon, but in a few years who knows. I came across this site, blippy.com, recently and was surprised how open people were to share information. Maybe I could auto-tweet my conbini purchases as well!

Customers enjoying a coffee at Tsutaya

You can follow Tsutaya on Twitter (in Japanese) if you want to learn more about in store promotions and latest releases.

Don’t forget to let me know in the comments what things you want changed/ improved. Tsutaya is ready to listen to your requests.

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