As part of the promotion for the store, people were hired to walk around Center-gai with a LEVI'S blanket on their backs. This was a good idea for a promotion, as the red LEVI'S blanket really stood out on the streets.
LEVI Jeans has opened a new store in Shibuya on Friday. There were lots of people out taking a look at the store today and following the “promotion blanket models” around Center-gai with their red balloons.
The official opening day was Friday 18th Dec, 2009. Were you there?
In front of the LEVI'S store in Shibuya.
The LEVI'S new store in Shibuya just behind Center-gai, close to Seibu and Parco.
To the left of the LEVI'S store further down this street is Tokyu Hands.
Father Christmas? or LEVI'S Christmas? Not sure why he is in black with red balloons.
It was fairly cold today. Not sure that the blanket alone would keep you warm.
You can't have a store opening without having some Shibuya Gals stop buy. These 2 scored a balloon each.
LEVI'S now on sale in Shibuya.
The balloons were popular with many people having one. They stood out as well.
Almost felt like Disneyland with the crowds and red balloons.
Looking back towards the station area with balloons bobbing up above the crowded heads.
The Shibuya station entrance was crowded as usual on a weekend. The balloons guide the way.
This shopper must have got the balloon off someone or be heading back for more action. Waiting at the crossing to head over towards Center-gai and LEVI'S store.
Promotion trucks keep the streets of Shibuya busy.
The Yamanote Line gets a close up view of 2 runaway LEVI'S balloons.
One of the balloons scales the 109 building.
A LEVI'S balloon escaping a customers grip, takes a quick break for some free advertising in front of the glico electronic billboard.
Two of the balloons take off and go into orbit. How high can LEVI'S fly?