Family Mart announced last night that they are starting a Twitter account to promote their chain of convenience stores. They are the first convenience in Japan to begin using Twitter as a form of communication with their customers.
Their username on Twitter is @famima_now. They already have over 2,000 followers on their first day so you can expect this to become a popular account.
To begin with, the @famima_now account will be talking about their fried chicken product, Fami-chiki.
Family Mart also have an online store which has its own separate Twitter account @famima_com.
Looks like Family Mart are getting a head start in an area where many Japanese companies are looking to get involved. Usage of Twitter is growing in Japan, and its use by companies as well as individuals is an exciting prospect for those who want to see more business transacted or promoted via digital platforms.
Are your stores starting to use Twitter to promote their services, brands?