The ads are starting to come out at the train stations for the new NTT docomo Google Android phone. This ad at Shibuya station says “ケータイするGoogle”, A hand held Google.
NTT docomo are battling it out against Softbank who are seeing the numbers picking up well from their iphone subscribers.
It will be interesting to see how much market share the Google phone gets given that iphone had a large head start on it.
The main functions being promoted here are Android applications, YouTube, Gmail and Google Maps. The advertising may have to start targeting customers who want a smart phone because they want to access the internet and use net applications, but don’t necessarily want to use Google branded applications.