Mitsuya Cider has been a well loved Japanese drink since Asahi first introduced it in 1884. Originating from Hyogo-ken from humble beginnings, its fresh sparkling taste conquered Japan and is also popular overseas.
With such a long history it is not hard to understand that market demand has at times dropped for the product as the brand became mature and competing products were introduced. As you can see in this article by TRENDY magazine, July 2009 edition, the graph shows a drop in sales around 2002.
Thanks to some clever marketing ideas and some new product lines, Mitsuya Cider has managed to turn around the dip in sales volume and is now steadily picking up market share in the beverage sector.
Here is an advert for Mitsuya Cider by Aragaki Yui who we featured in volume 1 of the Shibuya Streets series.
and one with Kitano Kie
More Mitsuya Cider CM’s can be found here.
As well as bringing out new flavors such as Peach Mitsuya Cider, one of the big hits has been to bring out an ALL ZERO Mitsuya Cider product. This has proven a hit particularly with the younger female market.
Mitsuya Cider is not just about liquid in a bottle. There are also some great spin off products that can be found in your local convenience store in the candy corner. Have a look at these two items in lemon flavor and pineapple flavor.
Also, discovered at the Lawson convenience store this week, was this box of Evangelion 2.0 tissues. This is part of a promotion for the new production to be released on June 27th, 2009.
Here is a trailer for Evangelion 2.0
More trailers and clips for Evangelion 2.0 here.
If you are interested to pick up some more convenience store goodies for Evangelion, have a look at this blog site.
… and some other related products for Evangelion.