As you can see by these photos, there is a big advertising campaign at Shibuya station for the service called GREE. It is a Japanese based social networking site that allows online users to share information, games and to look after online virtual pets.
The クリノッペ character in the advert is one of these pets.
The word GREE comes from the phrase “Six degrees of separation”. Their web based site includes a profile page, diary log, photo album, reviews, community section and mail. The service has been running since 2004.
The web based service looks fairly plain, but the banner for their mobile phone based site looks a lot more interesting.
I’m not sure about virtual pets online, and Tamagotchi was hugely popular for a while. For the moment I think I will stick with Twitter. See you online at http://twitter.com/shibuya246