Comments on: advertising the url? http://shibuya246.com/2009/05/31/advertising-the-url/ Latest trends from Japan Sat, 26 Nov 2011 05:25:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shibuya Streets Vol.3 | Japan | Shibuya246 http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-5847 Shibuya Streets Vol.3 | Japan | Shibuya246 Tue, 04 Aug 2009 15:45:34 +0000 http://shibuya246.com/?p=1796#comment-5847 [...] the usage of the 3D bar code and also the ‘keyword text’ in the search engine box. happymail.co.jp Let it go, Double (new [...] [...] the usage of the 3D bar code and also the ‘keyword text’ in the search engine box. happymail.co.jp Let it go, Double (new [...]

]]> By: Shibuya246 http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-3013 Shibuya246 Wed, 17 Jun 2009 22:35:06 +0000 http://shibuya246.com/?p=1796#comment-3013 very true. IPv6 may change the market significantly. It seems strange that companies/advertising agencies would take the chance of using search keywords in Yahoo as a way to find the sites. They must really believe its worth the risk and that more customers can find the product that way than just by trying to remember the url. I look forward to see what happens over the next few years. very true. IPv6 may change the market significantly. It seems strange that companies/advertising agencies would take the chance of using search keywords in Yahoo as a way to find the sites. They must really believe its worth the risk and that more customers can find the product that way than just by trying to remember the url.

I look forward to see what happens over the next few years.

]]> By: Shibuya246 http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-3012 Shibuya246 Wed, 17 Jun 2009 22:35:06 +0000 http://shibuya246.com/?p=1796#comment-3012 very true. IPv6 may change the market significantly. It seems strange that companies/advertising agencies would take the chance of using search keywords in Yahoo as a way to find the sites. They must really believe its worth the risk and that more customers can find the product that way than just by trying to remember the url. I look forward to see what happens over the next few years. very true. IPv6 may change the market significantly. It seems strange that companies/advertising agencies would take the chance of using search keywords in Yahoo as a way to find the sites. They must really believe its worth the risk and that more customers can find the product that way than just by trying to remember the url.

I look forward to see what happens over the next few years.

]]> By: seifip http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-3009 seifip Wed, 17 Jun 2009 16:51:38 +0000 http://shibuya246.com/?p=1796#comment-3009 Domain is a replacement for an IP address but both of these are unique identifiers which isn't true for search keywords as the position of you site may change without your control (ex. every time when Google updates it's PageRank algorithm) IMHO what we need is IPv6 with support for localized domain names (in kana, kanji, cyrillic etc.). This trend of using search keywords instead of the actual URL is incorrect and very dangerous both for the company (changes in the search ranking) and it's customers (phishing). Another problem I see here is that it promotes Yahoo's monopoly as it's basically bound to one selected search engine. Domain is a replacement for an IP address but both of these are unique identifiers which isn't true for search keywords as the position of you site may change without your control (ex. every time when Google updates it's PageRank algorithm)

IMHO what we need is IPv6 with support for localized domain names (in kana, kanji, cyrillic etc.). This trend of using search keywords instead of the actual URL is incorrect and very dangerous both for the company (changes in the search ranking) and it's customers (phishing). Another problem I see here is that it promotes Yahoo's monopoly as it's basically bound to one selected search engine.

]]> By: Shibuya246 http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-2246 Shibuya246 Tue, 02 Jun 2009 07:24:02 +0000 http://shibuya246.com/?p=1796#comment-2246 I agree with you on this, but in the examples above, half of the adverts are romaji and the other half hiragana/katanaka/kanji mix. Even the Sony ad says [So-net 光] For those who don't regularly use the internet the http:// and www, not to mention ". something" are the hardest things to explain to them, in any language. I agree with you on this, but in the examples above, half of the adverts are romaji and the other half hiragana/katanaka/kanji mix. Even the Sony ad says [So-net 光]

For those who don't regularly use the internet the http:// and www, not to mention ". something" are the hardest things to explain to them, in any language.

]]> By: Ryan http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-2236 Ryan Tue, 02 Jun 2009 06:24:26 +0000 http://shibuya246.com/?p=1796#comment-2236 @Karyudo Of course, you're absolutely right. I feel so stupid now.. @Karyudo Of course, you're absolutely right. I feel so stupid now..

]]> By: Karyudo http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-2234 Karyudo Tue, 02 Jun 2009 05:49:36 +0000 http://shibuya246.com/?p=1796#comment-2234 I'm sure this trend is because you can't type URLs in Japanese (i.e. kanji, hiragana or katakana). Us discussing in English why such-and-such a search term is less easy than the romaji-based URL is kinda dumb, when we're clearly not the target market at all. Ask a bunch of unilingual Japanese (i.e. almost all of them), and I'm sure you'll find it's much easier to remember and use a search term than it is to remember and use an all-romaji URL. Much easier to say, "Search for <nani-nani>" than it is to say, "daburu-daburu-daburu-dotto-uebusaitononamae-dotto-shii-oh-dotto-jei-pii." I'm sure this trend is because you can't type URLs in Japanese (i.e. kanji, hiragana or katakana). Us discussing in English why such-and-such a search term is less easy than the romaji-based URL is kinda dumb, when we're clearly not the target market at all. Ask a bunch of unilingual Japanese (i.e. almost all of them), and I'm sure you'll find it's much easier to remember and use a search term than it is to remember and use an all-romaji URL.

Much easier to say, "Search for <nani-nani>" than it is to say, "daburu-daburu-daburu-dotto-uebusaitononamae-dotto-shii-oh-dotto-jei-pii."

]]> By: Shibuya246 http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-2143 Shibuya246 Mon, 01 Jun 2009 07:53:06 +0000 http://shibuya246.com/?p=1796#comment-2143 I am also in favor of the name address, however the domain name address was supposed to be instead of remembering ip address numbers.<br /><br /><br />Are we know seeing search as a possible replacement, in the future, for the domain address names?<br /><br /><br />How do companies that paid a lot for memorable .com names view this trend? Is it decreasing the value of domain names?<br /><br /><br />Is this a paradigm shift for the web on a larger scale or just limited to countries where the roman script is hard to remember?<br /><br /><br />What do Yahoo do? Search for us under the name Yahoo? That may not be as dumb a suggestion as it sounds. I am also in favor of the name address, however the domain name address was supposed to be instead of remembering ip address numbers.

Are we know seeing search as a possible replacement, in the future, for the domain address names?

How do companies that paid a lot for memorable .com names view this trend? Is it decreasing the value of domain names?

Is this a paradigm shift for the web on a larger scale or just limited to countries where the roman script is hard to remember?

What do Yahoo do? Search for us under the name Yahoo? That may not be as dumb a suggestion as it sounds.

]]> By: Shibuya246 http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-2142 Shibuya246 Mon, 01 Jun 2009 07:47:06 +0000 http://shibuya246.com/?p=1796#comment-2142 I see some value here as well. I just wonder how this shift might end up changing how we browse the met? Is the search bar becoming more important than the address bar? I see some value here as well. I just wonder how this shift might end up changing how we browse the met? Is the search bar becoming more important than the address bar?

]]> By: theStray http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-2136 theStray Mon, 01 Jun 2009 07:01:21 +0000 http://shibuya246.com/?p=1796#comment-2136 I remember seeing this a lot in Japan when I was there a couple of years ago too. I have also noticed that they do it here in Korea. Mainly because the Korean interweb works out of their two main web portals Naver or Daum. Because of this most adverts have a Naver or Daum search term on them that you can use. The problem that I can see though is that if you use another browser of the company slips in the search rankings it can be hard to find. I prefer to try and stick to web addresses I remember seeing this a lot in Japan when I was there a couple of years ago too.
I have also noticed that they do it here in Korea. Mainly because the Korean interweb works out of their two main web portals Naver or Daum. Because of this most adverts have a Naver or Daum search term on them that you can use.

The problem that I can see though is that if you use another browser of the company slips in the search rankings it can be hard to find. I prefer to try and stick to web addresses

]]> By: Ryan http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-2133 Ryan Mon, 01 Jun 2009 06:46:23 +0000 http://shibuya246.com/?p=1796#comment-2133 If the search was more memorable than the actual web address, then I may see some value in this! If the search was more memorable than the actual web address, then I may see some value in this!

]]> By: whipcracker http://shibuya246.com/2009/05/31/advertising-the-url/comment-page-1/#comment-2105 whipcracker Sun, 31 May 2009 18:00:38 +0000 http://shibuya246.com/?p=1796#comment-2105 Konnichiwa, shibuya san. You see it more and more these days every where you go. every company seems to have it's website listed at the bottom of the screen. Paid cms are the worst,every product has one. As far as national companies their adverts ...like Kraft at the bottom of the screen, just enter the keyword , then use yahoo search. when you do that it takes you to their website for coupon offer, or cooking tips. Also seeing sponsor websites on the Nascar Racing Circuit, kinda hard to read when cars are whizzing around the track but it's there,lol. Like you said...Next step, hook the TV......... What's next 3-D?? Well till conbini monday, ja mata ne. Konnichiwa, shibuya san.
You see it more and more these days every where you go. every company seems to have it's website listed at the bottom of the screen. Paid cms are the worst,every product has one. As far as national companies their adverts …like Kraft at the bottom of the screen, just enter the keyword , then use yahoo search. when you do that it takes you to their website for coupon offer, or cooking tips.
Also seeing sponsor websites on the Nascar Racing Circuit, kinda hard to read when cars are whizzing around the track but it's there,lol. Like you said…Next step, hook the TV………
What's next 3-D??
Well till conbini monday,
ja mata ne.

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