advertising the url?
There are adverts everywhere in Japan, on the trains, on the buses, in magazines, television, billboards, tissue packets, take-away food wrappers and so on. It is probably true of most cities that adverts seem to dominate the landscape.
Once thing I have noticed about Japanese adverts is that a lot of them show the search-word required to find their site on the web. I haven’t seen this in other countries and wondered what other people had seen around the world?
Some of the adverts I have seen on television and trains don’t even bother carrying the actual url website address. Is this a trend where eventually the url address may become redundant, or is this just a Japan trend, encouraged by the advertising agencies who are maybe getting a few dollars off Yahoo?
In this series of Japanese magazine adverts showing the web search box and the keyword to search on for their product or service. The adverts on the train are more prominently showing this with some of them even having the Yahoo mark against the search box. Free advertising for Yahoo. nice work!
and the long copy for this Sony broadband advert
For most of these adverts I would find it easier to remember and search the company name, than the product, but maybe the target market are having trouble finding the address bar, and find it easier just to search first rather than go direct to the page.
How are things in your country/city for adverts. Is the internet featuring heavily on everyday adverts?