It’s a bit quieter this week with Golden Week being in full swing. I didn’t have to line up today at the convenience store which is unusual. The store is located under a juku (cram school) for kids and they are always buying snacks and things.
This week I wanted to take a look at the new sports vegetable (野菜) drink made by Asahi and Kagome. It is called spo-vege (スポベジ), for the combination of sports and vegetable. It was released for sale on April 7th and was recently featured in TRENDY Magazine as shown below.
Recently a number of new products have been created by 2 manufacturers combining forces. In the search for new and different products to gain market share this joining of forces is an interesting approach.
The drink tasted pretty good and didn’t have the normal thick feel of a vegetable drink. It did taste more like a sports drink than vegetable.
Separating rubbish is a big thing in Japan, particularly if you live in a mansion building (condominium) where the manager (管理人さん) is probably going to tell you off if you don’t get it right. I actually have to separate the bottle top as well in a different rubbish pile.
Here is a typical sign for rubbish collection showing the different days for putting out burnable and non-burnable rubbish.
Spo-Vege is still new but it looks like it could be succesful against other sports drinks like Pocari Sweat, Dakara, Amino supli, Aquarius etc.
See you next Combini Monday for a look at more treats !