Many countries are looking at ways they can help reduce the harm we cause on the environment through consumption of resources and how we dispose of them after use. In Japan, for a few years, there has been a big “eco” campaign by many manufacturers and service companies. The overuse of the term “eco” for products has made the word seem more like a marketing slogan than a plea for help from the consumer to participate in saving the planet.
We have seen eco cars, eco air-conditioners, eco tv sets, eco fridges. I even saw an eco insurance policy on tv but didn’t investigate how that worked.
Now from Lotte, we have the eco choco. A chocolate made from the Forests of Brazil that is kind to the planet. “ブラジルの森で育て、地球にやさしいチョコレート”.
The cacao for the chocolate is sourced from the Brazilian forest under the banner of the Rainforest Alliance.
If you like your Lotte chocolate and you believe you can help the environment by eating this chocolate rather than other types, then eco choco is for you.