Of course most people love chocolate and in Japan the women generally give the chocolates to the men, but for those who want to join in the Valentine fun but just can’t have the chocolate here is the answer.
It looks like a Chocolate roll and has the name ミニロール バター Mini butter roll taste, but if you look closely you will see it is actually a rolled up towel!
I am a chocolate fan so i would be very disappointed to receive a towel for Valentines Day, but I am sure there are some people who might prefer the towel.
This year many guys are supposedly giving the girls chocolates for Valentines Day in what is becoming known as gyaku choco or reverse chocolate.
Here is my post discussing that.
Here is a very good look at what women are thinking in Japan around this Valentine Day period from WhatJapanThinks.com